Company Study of Letv.com, 2011

Published: February, 2012
Price: US $199
Pages: 8
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LeTV.com was founded in Beijing Zhongguancun High-tech Industrial Park in November 2004. On August 12, 2010, it went public at China GEM (SZ:300104). It currently employs 200 people.

Letv.com is the first video website that bought the copyright of TV dramas and movies. Letv.com has already owned the copyright of 50,000 episodes of TV series and more than 4,000 films; meanwhile, it has got the exclusive online copyrights of about 70% of popular movies and TV series in China.

1. PROFILE

2. OPERATION

3 STRATEGIES

4 MULTIDIMENSIONAL PROFIT MODEL GOES SMOOTHLY, AND FOUR BUSINESS SUPPORTS PERFORMANCE GROWTH IN 2012

SELECTED CHARTS

Major Profit Model of Letv
VOD Business Revenue of Letv, 2008-2010
Revenue from Continuous Business of Letv, 2007-2011 (RMB million)
Financing Project of Letv, 2010 (RMb10,000)

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